Digital Marketing

Presenting a business on the Internet is where Information Technology and Marketing come together. On one hand, there are technical concerns that must be properly addressed for a website to be successful. On the other hand, having a website is largely a marketing venture. A website can be anything from a large, interactive advertisement to an entire business venture. So, not only are the technical aspects important, but the “people” aspects are too – what information will appeal to prospective and current customers? How will people find your site? Even if visitors do get to your site, how can you “close the deal” and be sure that they will follow through by purchasing your products or services?

Large enterprises employ multiple firms to design, manage, and deliver marketing for their websites. Small businesses can’t afford to do that. We understand this – our consultants are trained in all areas of websites and online marketing, and can handle the entire project. We can do this because of our small size, diverse staffing and attention to detail.

Features of an Average Website

Most websites contain the following components:

• A domain name such as www.yourdomain.com. This is how users can access your site. Your site can have as many domain names as you would like, but you must have at least one.

• Some type of web hosting, which is the system that keeps your website online and accessible via the Internet. Depending on the size and usage of your website, this cost might be very small (around $4 per month) or very large ($100 or more per month). For example, a simple informational site may require inexpensive web hosting, but a large e-commerce site might require special features which introduce added costs.

• The website itself which would be created to fit business and customer needs. Perhaps it would be a one-time informational site, or it may be constantly changing. The site can even be configured so that it can be self-updated.

• If applicable, an e-commerce portion which handles online shopping on your website. This could include buying products and services, a shopping cart, and payment processing.

• An SEO, or Search Engine Optimization plan, which ensures that search engines, other websites, and Internet users visit your website. This is the most important piece of the puzzle!

Our expertise in website management is unique – not only will we put your site online, but we’ll help you develop the vision for your site, and how it will help your business and customers.